With today’s ’90s kids in their late 20s and 30s, big food makers are tapping into deep reserves of childhood brand recognition for their “new” items. from 1990 to 2012, had received shout-outs from Kim Kardashian West, Chrissy Teigen, and Lilly Singh. General Mills recently announced Dunkaroos will return this year, writing on its blog, “’90s kids now have a new reason to rejoice.” The kangaroo-shaped cookies in a plastic tray with a pool of frosting for dipping, which were available in the U.S. The Coca-Cola Company reintroduced its discontinued soda Surge in 2014, also employing a ’90s nostalgia marketing strategy. “You’re seeing products that pretend to be healthy and others that have no pretense at all - it’s just pure junk food.”Ĭheez Balls are not the only ’90s snack food to reappear. The only noticeable difference is a burst on the canister that reads: “It’s Back.” The look and taste of the snack have been carefully preserved to assure customers that it’s the same product they remember. It was shelved in the mid-2000s as part of an effort by the company to refocus on its core products: nuts.
Around since the late 1970s, the product was most popular in the ’80s and ’90s, she explains, and that’s why Kraft Heinz marketed the relaunch as a throwback to the ’90s. “There is a bit of a nostalgic halo to the brand,” says Samantha Hess, brand manager at Kraft Heinz compared to other bright orange cheese powder-dusted corn puffs on the market, she believes Cheez Balls excels. It sucks that didn’t happen,” says DiMarcello. The Planters marketing team had gotten in touch with her boyfriend, who helped plan the surprise visit to coincide with the relaunch. Peanut costume, she figured it out: Planters, the nut brand owned by the Kraft Heinz food conglomerate, was bringing back the snack. She had nearly forgotten about the petition by then, but when she saw a peanut-shaped trailer parked in her driveway and someone in a full-body Mr. One day, during the summer of 2018, she opened the front door of her home in Oaks, Pennsylvania, to a camera crew recording her. Crisps!” It received 818 signatures, a reasonably small response.
In 2006, Planters discontinued the snack, and in 2014, DiMarcello published a petition on called “Bring back Planters Cheez Balls and P.B. “I remember being very small and sitting under a coffee table in my living room that was right next to a heater vent, and eating a whole can.” “It’s one part nostalgia, one part pure love for cheddar-dusted corn snacks,” says Lindsay DiMarcello, a 29-year-old freelance editor and proofreader, of Planters Cheez Balls, the gumball-sized puffed corn snack in a blue canister.
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